Your Website Audit
Hornick's Plumbing Roofing and Gas · Mackay
Overall Website Performance
Your website is doing some things well, but there are clear opportunities to bring in more enquiries and phone calls.
What's Working Well
Real, authentic imagery
Your hero photo shows an actual worker on a metal roof — not a generic stock image. This immediately sets you apart from competitors who use fake-looking photos, and it tells visitors this is a real, local business.
Phone number is front and centre
You've made it easy for mobile visitors to call you — the phone number appears near the top of the page on mobile. The intention is spot-on, even though we can strengthen how it's presented (more on that below).
"Since 2009" builds credibility
Showing you've been in business for over 15 years reassures visitors that you're an established company, not a fly-by-night operator. That's a valuable trust signal.
What's Holding You Back
These are the specific issues we found that are likely costing you enquiries every week:
No customer reviews visible on the website
What this means for your business: Research shows 88% of people check online reviews before contacting a local tradie. When visitors land on your site and don't see star ratings or testimonials in the first few seconds, more than half will hit the back button and look for a competitor who displays social proof.
Your Google listing shows 5 stars, but you currently have zero reviews. Even more importantly, those stars don't appear anywhere on the website itself — so visitors have no way to know you're trustworthy without leaving your site.
The quote form is hidden on mobile phones
What this means for your business: About 70% of local searches happen on mobile. Right now, when someone opens your site on their phone, they see the headline and bullet points — but the quote form is pushed completely off-screen. Most people will leave within 8 seconds if they don't see a clear way to take action.
You have a quote form on the desktop version, but mobile visitors can't see it without scrolling down quite far, and by then many have already moved on to the next search result.
The design looks dated
What this means for your business: People form a first impression of a website in 0.05 seconds — literally a blink. When the visual style looks like it's from 2015 (yellow outlined text, blocky shapes, flat colour blocks), visitors unconsciously assume the business isn't keeping up, even if your actual service quality is excellent.
This isn't about being trendy — it's about meeting the baseline expectation of professionalism. An outdated site makes people choose a competitor, even when you might be the better option.
Missing trust credentials
What this means for your business: In Queensland, anyone doing roofing work must hold a QBCC licence. When your website doesn't show your licence number, ABN, or insurance details, visitors can't verify you're legitimate — and many will simply move on rather than take the risk.
These credentials aren't currently visible anywhere on your homepage. Adding them is a simple fix that immediately builds trust.
The site loads slowly on mobile
What this means for your business: Google's own testing tool scored your mobile site 45 out of 100 for speed. When a page takes more than 3 seconds to load, about half of mobile visitors give up and go elsewhere. Right now, your images aren't optimised (they're loading full-size photos when mobile screens only need small versions), which is the main cause of the slowdown.
What Changes When We Fix This
Here's what you can expect when these issues are addressed:
- More phone calls from mobile visitors — a clear, prominent call button and quote form means people take action instead of bouncing
- Higher trust at first glance — displaying star ratings, credentials (QBCC, ABN, insurance), and customer testimonials right on the homepage reassures visitors within seconds
- Better Google ranking — proper technical setup (the behind-the-scenes code that helps Google understand your business) makes you more likely to appear in map results and AI-powered search answers
- Faster loading on phones — optimised images and streamlined code means your site feels snappy, not sluggish, which keeps visitors engaged
- A clear path from "just looking" to "ready to book" — when the design is modern and the action steps are obvious, more browsers turn into enquiries
In practical terms: if your site currently gets 100 visitors a week and converts 3 of them into phone calls or quote requests, these changes could realistically lift that to 6–8 enquiries from the same traffic — without spending an extra dollar on advertising.
Next Steps
Want to see exactly how we'd rebuild this?
We offer a free 30-minute walkthrough where we'll show you:
- A side-by-side comparison of your current site and what the new version would look like
- Specific examples of how the changes will bring in more enquiries
- An honest assessment of whether a redesign makes sense for your business right now
No pressure, no sales pitch — just a clear explanation of what's possible.
or reply to the email that sent you this report
This audit was generated on 16 May 2026 using a combination of automated testing tools and manual review by our team. Data sources: Google PageSpeed Insights, website crawl analysis, and visual design assessment.